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摘要羽毛球运动是一项兼具娱乐和锻炼的体育健身运动，深受广大群众们的欢迎和喜爱。伴随着全民健身计划的推行，在我国各个地方成千上万的群众积极投身到羽毛球运动的行列中。目前市场上专业羽毛球拍生产品牌层出不穷，对于羽毛球业余爱好者们没有专业的判断力去区别各类品牌球拍的不同，在挑选装备时容易产生误区。因此，本文主要通过对杭州市多城区经营性羽毛球场馆、羽毛球俱乐部或羽毛球协会随机进行问卷调查，来了解我市羽毛球业余爱好者球拍品牌的认知，进一步提高专业认知能力。作为羽毛球爱好者，应该根据自身实际情况来选购适合自己的羽拍。通过对杭州市的羽毛球业余爱好者调查研究他们的球拍品牌认知，为他们根据自己的需要选择品牌类型，为今后更好地开展羽毛球运动提供参考。通过调查问卷以及数据分析，研究杭州市羽毛球业余爱好者对羽毛球拍的认知，归纳总结规律，对羽毛球业余爱好者选择羽毛球拍提出适当的建议，从而更好提高羽毛球技能水平。47400
Badminton is a both entertainment and sports fitness exercise, is popular among the broad masses and loved. With the implementation of the national fitness program, tens of thousands of people in various locations in China were devoted to the badminton. Professional badminton racket production brand on the market at present, there is no professional to badminton amateur judgment to distinguish different, all kinds of brand racket when choosing equipment is easy to produce misunderstanding. Therefore, this article mainly through to the Hangzhou city business more badminton venue, badminton club, or badminton association random questionnaire investigation, and to get to know our city badminton amateur tennis racket brand cognition, further improve the cognitive ability. As a badminton lovers, should according to their own actual situation to choose suits own plumage. Through to the Hangzhou badminton amateur study their racket brand recognition, choose according to their own needs for them brand type, provide reference for the better in the future to carry out the badminton. Through questionnaires and data analysis, the Hangzhou badminton amateur cognition to the badminton racket, sum up law, puts forward appropriate Suggestions for amateur choose badminton racket, which provides new thinking for their better in badminton.
关键词：杭州市；羽毛球；业余爱好者；球拍认知
Keywords：Hangzhou；Badminton；Amateurs；The racket cognitive
目 录
1市场羽毛球拍的认知 5
1.1市场上羽毛球拍的品牌 5
1.2市场上羽毛球拍的特点 7
2杭州市羽毛球业余爱好者认知的品牌排名 8
2.1影响因素 8
2.2品牌定位 9
3羽毛球拍的选择 9
3.1材质 9
3.2重量、手柄粗细 9
3.3平衡点、软硬度 10
4杭州市羽毛球业余爱好者球拍认知的问卷分析 10
5杭州市羽毛球业余爱好者球拍选择合理化建议 12
6结 论 12
参考文献 13
致 谢 14
1.市场羽毛球拍的认知
1.1市场上羽毛球拍的品牌
1.1.1 YONEX(尤尼克斯)
YONEX羽毛球拍是世界最出名的羽毛球拍品牌,全世界专业羽毛球运动员中使用该品牌的运动员人数达到87%以上，它不仅是羽毛球拍中的王者，更是每一个羽毛球爱好者都想拥有的羽毛球拍。同时，YONEX为了满足不同此品牌羽毛球拍的使用者，加大了YONEX的研发投入和创新，生产出让人眼花缭乱的各式各样的羽毛球拍的型号，以此来统治羽毛球拍市场。YONEX不仅是知名的全球羽毛球球拍制造商，YONEX对生产工艺的精益求精，更体现了日本民众对于体育事业的热爱和追求，这也是YONEX羽毛球拍能够在羽毛球拍行业中牢牢占据世界第一的地位，被知名球星喜爱的重要原因。