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摘要校园文化衫是宣传院校文化重要的视觉形象载体，是同学间、校友及朋友情感联系的纽带。南理工大学的文化衫不仅可以凝聚南理工学生与学生之间的友谊，更是让人会回想起无法忘怀的校园青春。校园的一草一木、一树一景及标志性的建筑，都可以通过文化衫来展现。25446
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通过本次课题通过系列化设计，结合理工大学的校园特色和校园文化特点，制作了《别逗我》系列文化衫、《三角形》系列文化衫及子弹系列文化衫，并搭配相应的帆布包等衍生设计产品，从设计理念、设计风格和制作方法上进行了创新，将南理工形象符号化，通过文化衫的创新设计来凝结校园情谊、凸显校园特点、宣传校园文化，以期母校能拥有属于自己特色的校园文化衫。在看到成品时，心情很复杂，可能是设计南理工的校园文化衫，花费了近半年的时间来完成，从最初的想法到穿上它。
关键词 校园文化 视觉符号 文化衫设计
毕业论文外文摘要
Title Campus-shirt design
Nanjing University of Technology and Engineering
Campus T-shirt design
Abstract
Campus culture shirt is a cultural propaganda institutions important visual image carrier, is among the students, alumni and friends of the emotional ties that bind. Shirt Nanjing University of Science can not only unite the friendship between students and students, and more people will recall can not forget the campus youth. Plants and trees, a tree a scene and iconic buildings on campus, can be demonstrated by the shirt.
Through this issue through the series design, combined with the campus characteristics and campus cultural characteristics of Nanjing University, and produced a "tease me" series of cultural shirt, "triangle" series of cultural shirt and bullet Series T-shirt, and with the appropriate canvas bags and other derivative design products, Of the innovation from the design concept, design and production methods, the Huanan image symbolized by innovative design shirt to condense campus friendship, highlighting the school characteristics, its campus culture, to his alma mater to have their own distinctive campus culture shirt. hen see the finished product, the mood is very complex, may be a design institute of technology, south campus t-shirts, spent half the time to complete this, from the initial idea to wear it.
Keywords campus culture visual symbols T-shirt design
目 次
1前言..3
1.1课题背景...3
1.2研究价值...4
1.3研究现状...4
1.4研究方法...5
1.5研究内容...5
2 校园文化衫前期调研6
2.1文化衫历史..6
2.2文化衫影响..6
2.3文化衫设计案例..6
2.4文化衫调查问卷..7
3 南理工校园文化衫风格及元素设计7
3.1文化衫设计元素..7
3.2文化衫设计形式..10
3.3图形与色彩的考量..10
4南理工校园文化衫中期方案.10
5南理工校园文化衫设计及应用.11
6中期方案.......12
6.1 《别逗我》文化衫设计12
6.2 《三角形>文化衫设计.13
6.3 帆布包设计..13
6.4子弹文化衫设计...13
7 终期方案......14
7.1文化衫最终设计..15
7.2文化衫最终效果..16
结论....19
致谢....21
1前言
文化衫是体现团体或个人个性及想法的一个载体，校园文化衫更是具有表达南京理工大学校园文化思想的作用。以学校的突出特点和人文构成了独有的校园文化， 历史的不断沉淀更是身为莘莘学子们感到光荣和骄傲。校园的文化由学生们不断改变，也因此多姿多彩。南京理工大学的文化衫不仅可以凝聚学生与学生之间的友谊，更是让人无法忘怀的校园青春，校园的一草一木、一树一景及标志性的建筑都可以通过文化衫来展现。设计的想法能够恰当的体现在文化衫，并能够让学生们接受文化衫带给他们的情感的感受，并产生共鸣。因此，校园文化衫肩负着传承校园历史文化的重大责任，也是师生与学校不可分割的纽带。