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Written English is probably the most basic aspect of business English. When it comes to get in touch with business companies, a business English letter must be the first way to be taken. Thus the written Business English will leave the first impression of the company. Good written Business English can help companies to convey meaning in a clear and exact way and let the trade go on.
However, oral Business English is the most practical part of Business English. As China’s economy has developed, the negotiations in international business are more and more important. For a successful conversation between the two sides, high-quality oral Business English is required. Professional oral Business English can not only express ourselves properly, but also make the trade go on.
No matter what written Business English or oral Business English it is, Business English has three main functions.
First of all, the accuracy of Business English makes the circulation of information smooth. In international trades, the enterprise technicians get business information by English playing a decisive role in product quality and selling. The accuracy of Business English has guaranteed the correctness of the information. For example, in daily life, we may use “I have got your letter of last week.” but under the request of accuracy of Business English, we must express this as “I have got your letter of last Friday.” Thus, we can avoid the complication caused by the misunderstanding of time and increase the business efficiency.文献综述
Secondly, the politeness of Business English is conductive to promote the strengths of foreign trade staffs. The politeness principle requires people to put themselves in the place of others to express their own willingness, thus both of the two sides will understand each other completely.
Thirdly, the specialty of Business English proves agreement to be set. During the development of international trade, different kinds of trade terms have formed. By using these terms, it is easy and convenient to solve many professional problems in international trade. For the reason mentioned above, Business English has become the necessary tool in international trade.
2. 2 Principles for Writing Business English Letter— “7C” Principle
Business English letter is also called international business English letter or international business letters. It is the most common way to communicate with others in business circles. Thus, the ability of writing and keeping business English letter is indispensable. For writing proper business English letter, some principles and techniques are used, especially the using of “7C” Principles, namely Courtesy, Consideration, Completeness, Concreteness, Clarity, Conciseness and Correctness.