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[摘要]随着大众传媒的不断发展，其对人们的影响不断加深，尤其对富有青春活力、勇于接受新鲜事物的青年大学生的影响比较明显。时尚消费是消费者在时尚消费中看重的是商品作为符号所能提供的声望及表现消费者个性、特征、社会地位等要素。即从注重使用价值到更加关注商品的符号价值。本论文以大学在校大学生为研究对象，调查在大众传媒环境下他们的时尚消费情况，并试图分析出大众传媒对大学生时尚消费的影响。研究结果表明：大众传媒是大学生获得时尚信息的主要途径，尤其是网络对大学生的影响更为明显。大学生对事物时尚程度的评价也显著地影响到他们的行为。29129
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[毕业论文关键词]大众传媒；大学生；时尚消费；影响
Parsing the mass media environment fashion consumption phenomenon in college students
——Taking Jiangsu normal university as an example
[Abstract] With the continuous development of mass media, and its impact on people's deepening, especially for full of youthful vitality, the courage to accept new things of the influence of the young college students. Fashion consumption as a new form of consumption is the use of consumer goods value, more is its symbolic value in the consumer, the consumer is more important in the fashion consumption goods as symbols can provide consumer personality, reputation and performance characteristics, social status and other factors. This paper by college students in jiangsu normal university as the research object, research on their fashion consumption situation of mass media environment, and tries to analyze the influence of mass media on college students' fashion consumption. The results show that the mass media is the main way that university students get the fashion information, especially network's influence on college students is more apparent. College students' fashion for matters evaluation also significantly affect their behavior. As an important shaper of popular culture, mass media of the rise of the fashion, popular and perform plays an important role, was the pioneer of fashion consumption, in many cases the givers of fashion sense and goods, to fashion and fashion consumption plays a pushing role. In simple terms, the media is closely related to the popular fashion consumer.
[key words] The mass media、College students、Fashion consumption、impact
目录
一、绪论 1
（一）研究背景 1
（二）研究意义 1
（三）文献回顾 2
二、概念界定与研究方法 2
（一）概念界定 2
（二）研究方法 3
1、访谈法 3
2、问卷调查法 3
三、调查结果分析 3
（一）样本的基本构成情况 3
（二）大学生与大众传媒的接触情况 5
1、大学生获取时尚消息的主要渠道 5
2、大学生在大众传媒上关注的时尚内容 5
四、相关因素分析 6
（一）大学生时尚消费的态度分析 6
1、大学生时尚程度的自我判定 6
2、大学生在时尚潮流中扮演的角色 6
3、大学生是否支持时尚消费 6
（二）大学生时尚消费的行为分析 8
1、大学生时尚消费的内容 8
2、大众传媒（以网络为例）环境下大学生时尚消费行为 9
（三）大学生时消费的态度与其行为的相关性 10
（四）大众传媒对大学生时尚消费的影响 12