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4.2 The figure meaning
The color is a language which most pulls out makes sense,takes the emotion and the cultural symbol,in enterprise image design,not only has esthetic and the cosmetic,but also has the symbolic mark significance. As the most important visual esthetic essential factor,the color is affecting people's visual feeling and the psychological mood profoundly. The humanity is most intense to the color feeling, directly, the impression is also most profound. The color has the very vital role to the enterprise vivid vision recognition formation. In enterprise vivid vision recognition design color, including appearance, brilliance, purity, and mutually between organization relations. The different color and the combination can bring the different feel ing to the human:Red warm,the blue color tranquil, the purple mystical, the white pure, the black dignified,the gray is plain,expresses the different mood to have the different symbolic significance. Color itself besides has the visual stimulation,causes the people certain physiological reaction, butalso can by way of the watch experience of life,the social consciousness, the manners and customs, the national culture tradition and so on various aspects_factor influence,but has the embodiment association and the abstract emotion to the color. In the Coca - Cola visual recognition design trademark design design, has used this kind of psychological characteristic, caused the sign red, in the general public's heart, produced one kind healthily, warm, the youth, the vitality, the new warm abstract emotion association. Henceforth , COCA- COLA, already not merely was one kind of drink brand,but is one kind of US's -like commercial culture , the COCA - COIA advertisement language vigor forever is the Coca - Cola; Brings it to go home , and so on, all unfolds the US commercial culture intense expansions to want with the penetrability. The package of House renowned designer did 0beisance Ye to say : The visual design function is causes the humanity and the world becomes the easiermanner understanding. In the enterprise vision recognition design, through aspect semantics marks and so on the graph , color blends mutually ,manifests and refracts hides behind the visual shape material representation the enterprise manages the idea, the enterprise culture and the enterprise manages active the information. Finally can highlight the enterprise the inpiduality and the spirit, establishes one kind of bidirectional interaction type communication relations with the expense community,thus causes the expense community to have the sympathy and the common values.
设计语义学
摘要：设计语义学主要是对设计语言的的研究。企业的形象设计是基于企业的概念，它主要是由两部分构成。一部分是为了展示企业的内涵，比如它的文化，经营策略，设计理念，制造水平等; 另一部分主要是它的一些外在的形象。设计师在语义理论的指导下，可以产生一个完美的企业形象相结合的企业视觉识别，包括模式的意义，色彩意义和实质意义的内涵。
关键词：CIS设计，企业概念，语义学，视觉形象。
前言：
中国加入世贸组织后，企业直接面临整个世界经济一体化和市场竞争国际化的挑战，，因为CIS创建集成标记图像，从而能够保证商品品牌信息无误。因此，企业家希望去征战全球市场以及希望在独联体国家的帮助下，建立了自我品牌基地产业，以及在CIS的设计上扩大语义理论的应用。这些都能帮助企业显示其鲜明的行业特征和独特的企业文化，所以需要我们讨论语义论和企业视觉识别设计之间的关系。源`自*751?文+论^文`网[www.751com.cn
1， 设计语义学
所谓语义学在字面上理解是语音的意义，语义学是一门研究语言意义的学科。语义论真正成为一门独立的课程并且被建立起来是由于法国学者迈克尔布里尔在1883年发表的一篇名为《语义学：语言学习的科学性》公告。公告的内容主要是语义的理论和基本框架都是来源于语义的语言符号系统。语义学主要是研究整个科学以及现象与符号的意义。符号学之父索绪尔曾经说过语言是主要是通过符号形式来表达概念的一种系统。他认为符号包含两方面的含义，一方面是实体的符号形式（所谓所指或信号物）；另一种包括想法，文化以及象征这些隐藏在符号背后的虚体（所谓意指）。语义学是符号学的一部分，设计符号学是一种设计符号系统的学科。它起源于符号学理论的基础上。它主要的研究对象是可见的草图，图片和颜色。这种设计主要是通过设计语言和符号的形式将其设计理念传达给顾客，是其能理解和接受。它能够传播感觉和情绪，体现所有设计因素之间的逻辑关系，以及设计师和客户之间的沟通，是一种传递信息的媒介。