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摘要一般意义上的手工银饰指的是以不同质量的白银为创作载体，采用传统银饰手工工艺创作，打制工序繁杂，是用银制成的纯手工打制的装饰品。每件作品都有它独一无二的意义与价值，因此而受到一些年轻人的追捧，条件允许的情况下，更有年轻人愿意尝试自己动手敲打制作一件银饰，但纯手工打制工序繁杂，整个制作过程略显枯燥乏，且手工银饰的制作时间较长，简单的素银戒指或许可以很快出成品，但一件雕花发饰或盘丝之类的手工银饰往往需要半个多月的时间，甚至更久。基于此，手工银饰的价格要高于一般机器制品，而现在市场上的手工基本概括为2种，被人熟知且价格昂贵的欧美大牌与中国民间传统手工作坊。48296
推广度高的欧美大牌品牌意识建立完整，舆论利用度、公关推广度都做的很好，价格也要昂贵很多，简单一条手链动辄几千元。而国内的传统手工作坊或许拥有制作技术，但缺乏推广度与品牌识别度，价格也要便宜许多。
毕业论文关键词手工，银饰，品牌推广
The Series Of Packaging Design For Handmade Silver
——design brief for SEVEN SILVER through the operation
Abstract
General sense handmade silverware with different quality of silver carrier creation, the traditional silver handicraft creation, complicated forging procedure is made with silver pure hand-made decorations. Each piece has its unique significance and value, and therefore subject to some young people chase after hold in both hands, the conditions allow, more young people willing to try it yourself beat making a silver, but pure hand forging process is complicated, the entire production process is a bit boring tedious and handmade silverware make for a long time, simple prime silver rings may soon finished, but like a carved ornaments or dish silk handmade silverware often need to more than half a month's time, or even longer. Based on this, the price of handmade silverware to be higher than the general machine products, and now hand market basic summary for two is best known and expensive in Europe and America big and traditional Chinese folk handicraft workshop.
Promotion of European and American brand awareness of the high degree of integrity, public opinion, public relations and promotion are doing very well, the price is also a lot of expensive, simple and a few thousand dollars bracelet. And the traditional hand workshop in the country may have production technology, but the lack of promotion and brand recognition, the price is much cheaper.
Key words
Handmade, silver jewelry, brand promotion
目录
摘要.2
引言.5
一.设计定位5
1.1市场调查研究.5
1.2品牌与包装分析.6
1.3产品定位.7
1.4目标人群定位.8
二.设计展开8
2.1 LOGO设计 .8
2.2图形设计.9
2.3包装结构设计9
2.4最终设计成果9
三．总结10
谢辞10
参考文献10
引言
手工的独特性与魅力让它拥有一批乐此不疲的追随者。她们自信、勇敢、无畏。而手工银饰因为其独特性亦是其他饰品所无法替代的，而在手工市场里熠熠生辉。现代的年轻人越来越注重自我价值的体现，追求独特风格。这一点与手工银饰作品不谋而合。
中国传统的优良工艺常常让人惊叹，敬佩先人的同时亦是想与现代当下社会生活相结合，带给人们视觉冲击的同时带来美好的体验。