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摘要：VI设计是现代企业文化的一种载体，是现代企业在企业理念、企业思想、企业文化、企业环境等必不可少的组成部分。与此同时，VI设计应该与时俱进，在现代社会发展的趋势下衍生出一套符合现代企业模式的新的设计形式。39779
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随着现代社会的变迁，人们的生活形式、追求、兴趣爱好等都在呈现日新月异的多元化趋势，所以为了相适应，现代VI设计的形式也日益多元化，但与多元化的同时，尤其是日期全球化的趋势下，西方文化不断地在我国渗透，导致现在的国内VI设计缺乏中国元素，尤其是中国传统文化元素，包括历史性、地域性和人文性的设计元素。这一切问题却正被西方化的设计思想所侵蚀，也被现代企业忽视。所以我们应当取之精华，去其糟粕，发扬中国的设计元素。
这篇论文以对自主创办的教育培训机构——敬敷学堂的VI设计进行研究，并结现代企业VI设计中存在的问题进行思考，研究主线是以中国传统文化元素来展开的，探究现代企业对中国元素的忽视带来的问题。
毕业论文关键词：中国元素--传统文化元素；VI设计；现代企业；西方化；
The application of Chinese traditional culture elements in the design of VI in the respect of the king deposited school
Abstract:VI design is a carrier of modern enterprise culture, which is essential for modern enterprise in enterprise concept, enterprise idea, enterprise culture, enterprise environment and so on.. At the same time, VI design should keep pace with the times, and develop a new design form which is consistent with modern enterprise model under the trend of modern social development .With the change of modern society, people's life form, pursuits, hobbies, etc. are changing trend of persification in showing, so in order to adapt, but also increasingly persified forms of modern VI design, but and persification at the same time, especially under the trend of globalized date and Western culture constantly in our country infiltration, leading to lack of Chinese elements now the domestic VI design, especially the elements of traditional Chinese culture, including historical, geographical and humanistic design elements. This problem is being eroded by the design ideas of the west, but also ignored by the modern enterprise. So we should take the essence, to its dregs, carry forward the design elements of the Chinese.
This thesis to independent founded on education and training institutions, king deposited School of VI design research, and the problems existing in the modern enterprise VI design thinking, the main line is to start the elements of traditional Chinese culture to explore the problems caused by neglect of Chinese elements in the modern enterprise.
Key words: Chinese element -- traditional culture element; VI design; modern enterprise; Westernization;
目录
摘要 Ⅰ
摘要翻译 Ⅱ
目录 Ⅲ
目录 Ⅳ
第一章 前言 1
1.1 选题背景 1
1.2 选题意义 1
第二章 VI设计概述 3
2.1 VI设计简介 3
2.2 VI设计发展历程 3
2.3 VI设计的作用与意义 4
2.3.1 VI设计融合中国元素的意义 4
2.3.2 VI设计融合中国元素的特色 5
第三章 现代VI设计存在的问题调研与分析 6
3.1 国内与国际VI现状分析 6
3.2 VI设计存在的问题探析 6
3.2.1 主要问题陈述 6
3.2.2 问题探析 7
3.3 VI设计融合中国元素的美感分析 8