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摘要刘长兴小吃店发展至今已经有一百多年了，是名副其实的百年老店。并在一九九七年获得中华名小吃称号。作为品牌，刘长兴已成为南京传统的饮食文化和向外地游客推荐的地方特色之一。但是随着改革开放的到来，以及外来文化不断涌入和冲击，老道均受到不同程度影响，取而代之的是各类洋快餐。加上人们的物质基础不断丰富，转而更加关注精神需求。而以往的店面环境已经满足不了顾客的需求。不仅是刘长兴，百年前曾盛时的“八大兴”无一例外都经历了有盛转衰的局面。振兴“八大兴”也成为南京保留本土饮食文化刻不容缓的使命。本课题研究，以“刘长兴小吃店新店面设计”为例，展开对南京百年老子号，老道，老故事，老记忆的追溯，同时注入时代元素，为老字号企业注入新的生命。 30783
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毕业论文关键词 老字号 店面设计 店面形象设计
Title Nanjing century-old store design - liu changxing snack bar
Abstract Liu Changxing snack point development has been a hundred years, is truly a hundred years old. And he received the title of Chinese snack at a Hong Qi years. As a brand, Liu Changxing has become one of the traditional food culture and outwardly visitors recommend local characteristics. But with the advent of reform and opening up, as well as the continuous influx of foreign culture and the impact of the old flavor are affected to varying degrees, in favor of all kinds of foreign fast food. Plus constantly enrich people's material basis and instead pay more attention to spiritual needs. The previous store and store the image of the environment and has failed to meet customer needs. Not only is Liu Changxing, a hundred years ago, when Sheng "eight Daxing" without exception, have experienced a situation there is gloom and doom. Revitalization "Eight Daxing" has become the local food culture Nanjing reserved urgent mission. The research, in order to "Liu Changxing snack bar new store design" as an example, I launched a century of Nanjing number, old taste, old story, dating back old memories, colleagues implanted elements of the times, for the old into the new life.
Keywords Old Store design Store image design
目 次
1 引言 1
2 研究的背景2
3 研究的目的及意义3
4 老字号店面设计的现状4
4.1 老字号店面设计风格的调研4
4.2 老字号商铺门头的造型现状及问题4
4.3 老字号空间装饰的现状及问题4
4.4 整体上缺乏系统的设计5
5 研究的内容与方法6
5.1 研究的主要内容6
5.2 本课题所要研究和解决的问题6
5.3 拟采用的研究手段7
6 老字号 店面设计 刘长兴小吃店面设计概述8
6.1 老字号概述8
6.2 店面设计概述8
6.3 刘长兴小吃店面设计概述8
7 南京百年老子号店面设计—刘长兴小吃店案例9
7.1 前期调研6
7.2 设计定位6
7.3 草图构思6
7.4 方案的形成7
7.5 刘长兴店面设计8
7.6 空间的材质 光照 色彩的研究8
7.7 烘托自然的绿景9
8 老字号店面设计的发展趋势21
8.1 老字号店面设计的灵魂——继承与创新21
8.2 老字号店面设计未来的趋势——体验性店面21
8.3 “可变装”的餐厅是现在和未来老字号的发展趋势之一21