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摘要：如今随着现代社会的不断发展，商业展示已成为企业重要经营战略的一部分，其地位也变得越来越重要。在这个商业环境更加多样化，消费者也越来越讲究个性化的时代，情感设计正被越来越多的关注，主要原因是其始终传达着“以人为本”的设计理念。展示空间不能单单依靠展品的陈列与摆设，而应注重参观者在参观过程中的体验、参与、交流和心理感受。运用得当的情感设计会在商业展示空间中激发消费者的情感共鸣，使其心理得到满足，产生美好的回忆，无形中就拉近消费者与产品之间的距离，诱发消费者的购买欲望，最终实现购买行为。所以在商业展示中不仅需要考虑所需的功能和美观，更要考虑对消费者的心理的积极影响，用情感化的设计语言来创造现代商业展示空间。30597
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本文针对近几年备受大众喜爱的“野兽派花店“概念馆来进行策划和设计。该概念馆体现了情感化设计在商业展示中所传达的以人为本的设计理念，以及情感共鸣带来新的身心体验。
毕业论文关键词：情感设计、以人为本、心理感受
Commercial Display Design Of Emotion
——"Fauvism shop" Concept Building Design Abstract: Now with the development of modern society, the trade show has become an important part of corporate business strategy, its position has become increasingly important. In this business environment, more perse, more and more consumers pay attention to the era of personalized, emotional design is being more and more attention, mainly because it always convey the "people-oriented" design philosophy. Exhibition space can not simply rely on the display of the exhibits and furnishings, but should pay attention to the visitors during the visit experience, participation, communication and psychological feelings. Used properly design will stimulate consumer emotions emotional resonance in the commercial exhibition space, making it the psychological met, produce good memories, virtually narrow the distance between consumers and products induce consumer desire to buy, ultimately purchase. So not only need to consider the trade show functional and aesthetic need, but also to consider the positive impact on consumer psychology, emotional design language used to create modern commercial exhibition space.
In this paper, in recent years, much-loved "Fauvism shop" concept for the planning and design museum. The museum reflects the concept of emotional design in the trade show in conveyed to the people-oriented design concepts, and emotional resonance to bring new physical and mental experience.
Keywords: Emotional design, people-oriented, psychological feelings
目录
一、绪论 4
（一）研究的目的与意义 4
（二）国内外研究的背景及发展情况 4
1.国外发展情况 4
2.国内发展情况 4
（三）论文采用的研究方法与手段 5
二、情感设计在商业展示中的研究 5
（一）商业展示中情感化设计的三种水平层次 5
1.本能的情感设计.5
(1)本能情感水平的含义.6
（2）本能情感水平在商业展示设计中的体现.6
2.行为水平的情感设计.7
(1)行为情感水平的含义.7
（2）行为情感水平在商业展示设计中的体现.8.
3.反思水平的情感设计.8
(1)反思情感水平的含义.8
（2）反思情感水平在商业展示设计中的体现9