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摘要近年来我国经济快速发展，科技、服务各领域也迅速发展，加上相关产业优惠政策的出台，涌现出了许多自主创业的企业和企业园区。一般来说企业园区存活在城市周边，其作为城市的一部分，它也代表着城市的部分风气、风貌，所以园区的景观设计已被人们广泛重视起来。 26779
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本文从企业园区的景观设计与企业形象之间的关系研究入手，调研分析了包括深圳华为软件研发中心、美国硅谷两个国内外成功园区的景观特色，为设计实践提供一定的参考借鉴意义。设计对策则从三个方面展开，包括企业理念形象、企业行为形象、企业视觉形象，希望从景观设计的角度加以综合分析与设计。通过创造全新、宜人的环境来吸引人群、塑造园区活力、展示企业文化和企业形象，对企业园区的建设起到一定的积极作用。
关键词：企业 企业园区 企业形象 企业园区景观设计
毕业论文外文摘要
Title Business park landscape design and the relationship between the corporate image—Nanjing Herongxinye office landscape as an example
Abstract
In recent years, China's rapid economic development, science and technology, and services in various fields have developed rapidly, so there were many businesses and corporate parks. Business parks around the city to survive, as part of the city also represents the city's culture, style, so the landscape design of the park has been the city had been seriously.
This paper studies the relationship between landscape design business park between the start and corporate image, research and analysis, including Shenzhen Huawei software R & D center in Silicon Valley success both at home and abroad the park landscape features, provide a reference for the reference design practice. Design Strategy from three aspects, including corporate philosophy image, the image of corporate behavior, corporate visual image, hoping to be a comprehensive analysis and design from the perspective of landscape design. So that the problems can be improved, through the creation of a new, pleasant environment to attract crowds, plastic park vitality, display corporate culture and corporate image-building corporate campuses to play a positive role.
Keywords Enterprise Enterprises Park Enterprise Image Business Park Landscape Design
目 次
1 绪论 1
1.1 本课题研究背景 1
1.2 本课题研究现状 1
1.3 本课题研究目的、意义 1
2 相关概念界定 2
2.1 企业园区 2
2.2 企业园区景观 2
2.3 企业形象 2
3 企业园区景观与企业形象之间的关系 3
3.1 企业形象指导企业园区景观设计 3
3.2 企业园区景观塑造企业形象 3
4 国内外实践成功案例分析 3
4.1 国内实践成功案例分析——深圳华为软件研发园区景观设计 3
4.2 国外实践成功案例分析——美国硅谷景观设计 4
5 案例实践——南京合荣欣业办公楼景观设计 6
5.1 基地分析 6
5.2 合荣企业简介 7
5.3 设计思考 8
5.4 设计分析 9
5.5 效果展示 17
结论 18